AI-Powered Creative Evaluation
Upload a script, image, or video. Get scored against platform-specific best practices with the SHARP framework — grounded in advertising science, not guesswork.
Creative quality is the #1 driver of ad performance
47%
of sales contribution driven by creative quality
Nielsen
56%
of auction outcomes determined by creative
Meta
2x
profit from emotion-driven campaigns
IPA Databank
6-9%
more conversions from excellent ad strength
The Framework
SHARP is grounded in peer-reviewed attention science, dual-process theory, and brand effectiveness research from Nelson-Field, Kahneman, Byron Sharp, and Binet & Field.
Stop
Does it stop the scroll?
Measures attention capture in the critical first moments — before the viewer scrolls past, skips, or swipes away.
Hook
Does it hook you to keep watching?
Once attention is captured, Hook measures whether the creative sustains engagement through its full duration.
Affect
Does it make you feel something?
The strength and authenticity of emotional response — the single strongest predictor of long-term commercial effectiveness.
Recall
Will you remember the brand?
How effectively the brand is present and woven into the creative, building distinctive memory structures.
Push
Does it push you to act?
The strength, clarity, and urgency of the call to action — whether clicking, buying, signing up, or sharing.
How It Works
Paste a script, upload an image, or upload a video. Add your brand, objective, and target audience for context.
AI evaluates your asset against platform-specific best practices, scoring each dimension 0-100 with evidence.
Receive prioritized, concrete fixes per platform — not vague advice, but specific changes ranked by expected impact.
Generate a public link to your evaluation report. No login required for reviewers — just send the URL.
Platform-Specific
The same creative scores differently on TikTok vs. YouTube. Every evaluation is tailored to each platform's format, audience mindset, and best practices.
Pinterest, LinkedIn, and Connected TV coming soon
Join teams who use research-backed scoring to ship better creative and waste less budget.
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