Know if your ad will work with Science-Backed Creative Evaluation
Upload a script, image, or video. Get scored against platform-specific best practices with the SHARP framework — grounded in advertising science, not guesswork.
SHARP Score
Adequate — room to improve
AdequateDimension Scores
Platform Scores
TikTok
73
Fit: 82
Meta
69
Fit: 68
61
Fit: 58
Top Recommendations
Logo appears at 12s — move to first 2s for stronger brand encoding
Pacing drops mid-video — tighten the demo section between 6-10s
Add a customer reaction or before/after to increase emotional resonance
Creative quality is the #1 driver of ad performance
47%
of sales contribution driven by creative quality
Nielsen, 2017
56%
of digital sales ROI attributed to creative
NCS / Circana
2x
profit from emotion-driven campaigns
IPA Databank
~50%
of variation in ad impact explained by creative
Kantar
The Framework
Five dimensions. One score.
SHARP is grounded in peer-reviewed attention science, dual-process theory, and brand effectiveness research from Nelson-Field, Kahneman, Byron Sharp, and Binet & Field.
Stop
Does it stop the scroll?
Measures attention capture in the critical first moments — before the viewer scrolls past, skips, or swipes away.
Hook
Does it hook you to keep watching?
Once attention is captured, Hook measures whether the creative sustains engagement through its full duration.
Affect
Does it make you feel something?
The strength and authenticity of emotional response — the single strongest predictor of long-term commercial effectiveness.
Recall
Will you remember the brand?
How effectively the brand is present and woven into the creative, building distinctive memory structures.
Push
Does it push you to act?
The strength, clarity, and urgency of the call to action — whether clicking, buying, signing up, or sharing.
How It Works
Upload. Evaluate. Improve.
Upload your creative
Paste a script, upload an image, or upload a video. Add your brand, objective, and target audience for context.
Get your SHARP Score
AI evaluates your asset against platform-specific best practices, scoring each dimension 0-100 with evidence.
Act on recommendations
Receive prioritized, concrete fixes per platform — not vague advice, but specific changes ranked by expected impact.
Share with your team
Generate a public link to your evaluation report. No login required for reviewers — just send the URL.
Platform-Specific
Evaluated where it matters
The same creative scores differently on TikTok vs. YouTube. Every evaluation is tailored to each platform's format, audience mindset, and best practices.
Pinterest, LinkedIn, and Connected TV coming soon
Early Users
What people are saying
Teams using Crevaluate ship better creative, waste less budget, and stop arguing about subjective feedback.
See the methodology
“We used to spend the first two weeks of every campaign figuring out which creative was working. Now we know before we spend a dollar.”
Sarah Kimura
Head of Growth, Freshly (DTC)
“The SHARP breakdown tells my creative team exactly what to fix. Not 'make it better' — actual changes ranked by impact.”
Marcus Lewis
Performance Marketing Lead, ScaleUp Agency
“We ran our top TikTok ad through it — scored 91. Then our worst — 34. It sees what the data sees, just before you spend.”
Priya Ramanathan
Creative Strategist, Volt Media
“I used to review 30 assets a week by gut feel. Now I prioritize the ones that score below 60 and fix them first. Saved us six figures in Q1.”
David Chen
VP Creative, GrowthLoop
“The platform-specific scoring is what sold me. Same ad scored 82 on Meta and 47 on TikTok — totally different fixes needed.”
Amara Osei
Paid Social Manager, Heartbeat Commerce
“We share evaluation links with clients instead of subjective feedback decks. It changed the conversation entirely.”
Tom Eriksson
Account Director, Northern Creative
Stop guessing.
Start evaluating.
Join teams who use research-backed scoring to ship better creative and waste less budget.
Free to start. No credit card required.